Monthly Archives: July 2010

Closing out the browser TABS!

So by Saturday, I have 1,000 tabs with great resources open, some of which I have shared, some of which I haven’t even read yet.  I love Saturday mornings, because I can chill, drink my coffee and catch up on good stuff I’ve missed during the week (* think Dad at the kitchen table with the Sunday paper *)

While I’ll read most of them this morning, tweet, stumble & bookmark on Delicious ~ I also thought I’d share them in a recap post for you.

Monitoring/Measuring:

Why you need to monitor and measure your brand on social media

Wiki of Social Media Monitoring Solutions – I actually always have this handy, but was reminded of it this week. great resource!

Research/Usage Stats:

How Women Use the Web – (that’s my Austin & fellow pink fanatic Connie Reece in the photo!) Great stats on usage from both men and women along with a download from comScore with more detailed info. For those of you asking me for usage stats, here you go!

Social Profiling – more great usage data for you

Tools:

Apture’s new browser extension ~ Love the on page search!

Follow Up Then – free & easy email reminders

Twitter/Facebook:

Twitter starts ‘who to follow’ feature – This hasn’t been rolled out to me, yet. Have you seen it?

Advanced Ways to use Custom Tabs on Facebook and UStream on Facebook

Social Media Manager – http://katebuckjr.com/companies-rush-to-hire-social-media-directors (be sure to catch all 3 pages on the original source)

…And In case you missed ‘em, catch the 3 blogs from yours truly right here on http://kbjonline.com/blog

Was this helpful?? Let me know in the comments ~ and if so, I’ll try to do it every week!

Do You Have Stage Presence?

Social media marketing doesn’t operate in a vacuum. I recently conducted some market research for a client and compared them to two well-known industry brands. Brand A had many followers and fans. Brand B has even more followers and fans. Guess which brand was better at using social media?

Brand A.

For the uninitiated, seeing a brand in the social media realm with many followers and fans, it’s really easy to think the goal is to corral a ton of people to your brand and post content.

Yet, having a ton of fans and followers and not doing anything with them is like being a rock star on stage at a major show and just standing there playing a set and leaving. Brand A is the opposite. This brand has stage presence. Like watching your favorite band rocking out, swinging hips, getting the crowd excited. That excited crowd is the user generated response in social media that readily promotes your band (brand) through their actions during the show and after. They are the ones who are going to tell all their friends about what they witnessed, they are the ones who are going to form communities and get others to buy merchandise and tickets.

When you look at your own social media marketing or when you are explaining the benefits to a potential client; it’s a great thing to ask. Do you have stage presence?

The Importance of Branding

In order to help your clients as a social media manager you must first develop your brand.  It is essential to have your branding consistent in order to look professional and to show your prospective clients the importance of branding themselves properly.

Your branding should begin with:

  • Website – Your website is your hub of all the products and/or services you provide.  Keeping your brand connected through your site is essential, so consider the use of colors and logos to be consistent with your online presence.
  • Social Profiles – it is important to create your profile on all the social media outlets you are active on, such as Twitter, Facebook, LinkedIn and YouTube should all reflect your brand.
  • Voice – developing a voice that is consistent and that everyone will be familiar with is also very important.

Most importantly in order to attract clients, you must have a presence that is reflective of your business.  We will go into much more detail of all of the above in further posts.  Until then, start thinking of a brand or name you may want to call your business.  Along with a name, think of a tag line that folks will remember and associate with your company or website.

When implementing your profiles on the various social media networks; stay consistent with the same name.  Your profile or user name should stay consistent throughout the networks so it will be easier for folks to remember you and connect with you and your business.

In our next post we will discuss in detail your website and the presence you want to reflect for your prospective clients.  Be sure to come back to learn how important your brand is to the success of your business.

What’s Social Media Management All About

You’ve heard of it, but still not sure what the role of a Social Media Manager is all about.  First off, social media is simply not Twitter or Facebook.  There are lots of different forms of social media which include blogs, video, podcasting, message boards, forums and more.  A perfect example of using social media is Amazon.  They have the consumers write or share their reviews on products purchased as a way to share their input with the public. This user-generated content is social!

Another form of social media that individuals do on a daily basis is social bookmarking.  When folks visit a website or blog they enjoy they will mark the RSS feed or digg or stumble the post and that is all part of social media, too.  It’s amazing the different forms of applications available for users to share content. Continue reading

Summer Reading List

I keep getting asked for a good reading list on Social Media Marketing.

Well, here’s a good start (at least a part 1 to tide you over until the next post!)

Twitter Revolution,  Warren Whitlock & Deb Micek

Social Media Marketing in an Hour a Day, Dave Evans

Get Seen, Steve Garfield

Naked Conversations, Robert Scoble & Shel Israel

Groundswell, Charlene Li & Josh Bernoff

Trust Agents, Chris Brogan & Julien Smith

Social Media 101, Chris Brogan

The Social Media Marketing Book, Dan Zarrella

If you’ve got others to share, post in the comments!

(Oh, and be sure to give each of these fine folks a follow on twitter. Just search twitter.com: NAME to find them… it shouldn’t be too hard!)

* The Links posted above to Amazon.com are affiliate links, and I will receive a commission on any purchases made from clicking on them. Think of it as a nice way of saying, “Thanks for sharing!”

Working on a holiday is time-and-a-half

I’ve been asked about how I structure my days, what my calendar looks like, when I work and all that jazz. To tell you the truth, I work the oddest hours.  That includes late nights (after the family has gone to bed); early Saturday mornings (while their still asleep); and yes, even holidays.

“Why?” you ask.

The answer is simple: It’s quiet.

And by quiet I mean: the phone is not ringing, emails are slow, only my die-hard friends are tweeting :)

I can focus with minimal distractions. And I love it!

This morning is a perfect example. While everyone is offline enjoying that paid-day-to-do-nothing, I’m here plugging away and getting those “I never have time for you projects” done. (Heck – I even wrote a blog post!)

So for me, holidays are time-and-a-half, because it seems like I get a day-and-a-half worth of stuff done!

And who doesn’t love THAT?