Archive for July, 2010
Closing out the browser TABS!
So by Saturday, I have 1,000 tabs with great resources open, some of which I have shared, some of which I haven’t even read yet. I love Saturday mornings, because I can chill, drink my coffee and catch up on good stuff I’ve missed during the week (* think Dad at the kitchen table with [...]
Does Your Website Reflect Your Brand?
As we continue with our discussion on branding it is essential that your site reflect your brand. What does this mean? Basically, if you have a color scheme or logo that you will be using it will need to be consistent throughout not only the different social platforms but your website as well. It may [...]
Do You Have Stage Presence?
Social media marketing doesn’t operate in a vacuum. I recently conducted some market research for a client and compared them to two well-known industry brands. Brand A had many followers and fans. Brand B has even more followers and fans. Guess which brand was better at using social media? Brand A. For the uninitiated, seeing [...]
The Importance of Branding
In order to help your clients as a social media manager you must first develop your brand. It is essential to have your branding consistent in order to look professional and to show your prospective clients the importance of branding themselves properly. Your branding should begin with: Website – Your website is your hub of [...]
What’s Social Media Management All About
You’ve heard of it, but still not sure what the role of a Social Media Manager is all about. First off, social media is simply not Twitter or Facebook. There are lots of different forms of social media which include blogs, video, podcasting, message boards, forums and more. A perfect example of using social media [...]
Summer Reading List
I keep getting asked for a good reading list on Social Media Marketing. Well, here’s a good start (at least a part 1 to tide you over until the next post!) Twitter Revolution, Warren Whitlock & Deb Micek Social Media Marketing in an Hour a Day, Dave Evans Get Seen, Steve Garfield Naked Conversations, Robert [...]
Working on a holiday is time-and-a-half
I’ve been asked about how I structure my days, what my calendar looks like, when I work and all that jazz. To tell you the truth, I work the oddest hours. That includes late nights (after the family has gone to bed); early Saturday mornings (while their still asleep); and yes, even holidays. “Why?” you [...]
