When it comes to using social media to market products and services, too many people focus all their attention on the strategy and don’t consider the necessary tactics involved in maintaining and using these tools day-to-day. I’ve seen many businesses create beautiful strategies, but failure to implement and execute the tactics and develop objectives, leave these businesses at step one.
There’s something to be said for jumping in and getting your feet wet. After all, we all have to start somewhere, right? That’s where outsourcing can help you. There seems to be some sort of connotation it’s bad for business to outsource social media marketing. I’m here to tell you, that connotation is wrong.
Why do I say that?
1. Time is money and your time is better spent engaging prospects and customers.
2. You will be able to focus on the overall strategy rather than performing constant maintenance.
(Remember, if you’re using social media the right way, you’ll have a myriad of tools to maintain.)
3. Your “inbox” is always full. Without assistance, that inbox, literally and figuratively, is now spilling over. An assistant expertly trims down your inbox for you.
4. A social media assistant will get your message into additional channels you don’t have time for or don’t know about.
When you think about social media in the business context, the analogies of why to outsource and hire a social media assistant are very apparent. Most organizations have a customer service department and personnel to handle customer service issues. Many organizations hire an outside agency to develop their advertising. Mike Rowe (Discovery Channel) doesn’t work for Ford and the E*Trade baby wasn’t created by someone at E*Trade. Hiring the right personnel to manage the details saves both time and money; however, it also helps your organization bring in more money. It really comes down to communication.
The problem business owners and organizations have with outsourcing social media is the need for control. Successful use of social media marketing is not about control. The only thing you control is the message. If your message is great, your prospects and customers will respond and your focus will need to be on engagement, not filtering SPAM, managing applications or the time consuming aspects of maintaining a social profile.
In upcoming blogs, I’ll expand on this notion of control, maintenance and communication. Taking the time to get the right people doing the right things, makes everything more efficient.