Monthly Archives: December 2010

Effective Ways to Land Your First Social Media Management Client

One of the most important things that you can do to land that first client is to always be on the lookout for the next opportunity. There are countless opportunities around you. Everything from a short conversation with the diner owner that you visit for coffee each morning, to a few of your online friends can lead to a new client and a new opportunity

While it is important not to always talk like you’re trying to make the sale, keep in mind that a simple conversation can sometimes lead to great results. Keep your possibilities and your mind open.

Of course, landing a new client is not only about being in the right place at the right time, or making the opportunity happen for you. It is also about how the potential client sees you.

  • Do you present yourself as someone who is capable?
  • Do you demonstrate expertise and knowledge in your area of specialization?

By demonstrating that you are plugged into what’s happening, people are more likely to start seeing you as the go-to person for their social media needs.

With your newly acquired skills, and of course the ability to learn new ones too, all that is left is to be your natural friendly self. Be positive, be friendly, and present yourself with the confidence and professionalism that you would come to expect from those around you.

While how you present yourself and looking for opportunities is important, it is also vital to know how to accomplish those tasks. Always remember to do the necessary research. Make use of online tools such as Google Alerts or the search function on Twitter to seek out new possibilities.

One way is to start getting notifications or alerts for search words in areas that you have a special interest in. For example, let’s say that you have a special interest or knowledge in Sicilian cooking. Why not set up a Google Alert for those ideas as well as social media management? That way, when you find people searching for those terms, you’ll be able to quickly tailor what you do to fit their needs.

Also be sure to set up general searches for social media assistants or social media management as well. You never know what you’ll find on the end of the line – maybe a partner, a subcontractor, or even a client just waiting to find you!

Simple Ideas for Effective Branding

As a social media manager, your brand can truly make or break your business. So having an effective brand is essential to your success. If you’re looking into creating or even re-vamping the brand that you present, here are some surefire ways to get the job done.

One of the most effective ways to have an effective brand in social media is to be consistent. Nothing can make a business fail faster than the impression that you are not what you appear to be.

One of the easiest ways to make sure that you present a consistent image is to simply be yourself. If you have a bubbly and friendly personality, don’t come across as a take-no-prisoners-professional in your email. Conversely, if you are more comfortable keeping everything very business-like and professional, don’t start greeting everyone with a forced smile. As the saying goes, keep it real.

In today’s world, often you only get a few moments to present your brand to a potential client. Sometimes an opportunity will present itself as your walking together down the hallway, or perhaps when you are in an elevator.As a social media manager, you know that it is often necessary to get to the point quickly and effectively. You need to give them a lasting picture, a snapshot of who you are, and what you can do for them.

Thankfully, a well-made, well-practiced elevator pitch can accomplish all these things. An elevator pitch is basically a cliff notes version of your business that can be provided in under a minute. There are a number of different versions available, but they all basically have some of the same characteristics.

First, your elevator pitch should be short and to the point. Second, it is natural. Third, and perhaps the most important, it provides a way for the other person to get more information.

In order to get your elevator pitch ready to use at a moment’s notice, take your time and create the one you want, and then practice it. I know it sounds silly, but don’t be afraid to practice in the shower, in front of the mirror, and even on your friends or family. Getting critical feedback is a wonderful way to hone your elevator pitch into one of the most effective ones out there today.

How you present yourself and your company to the general public can go a long way to making sure your business venture is a successful one. Be consistent, be yourself, practice that elevator pitch and you’ll do great!

Happy Holidays to you!

Hi Everyone & Happy Holidays!

I just wanted to take a moment to say thank you for the impact you’ve had on me this year whether you realize it or not… It’s been an amazing year for me, thanks to the support of those of you I’ve connected with!

I also wanted to share with you about a delivery from Amazon.com that landed on my doorstep yesterday…  TADA! These gorgeous pinqued Joan & David pumps from Santa Scott (aka @unmarketing) are what was inside! Isn’t that the coolest?

I’ll quickly tell you the story – Scott sends out a tweet asking for folks to tweet him back with their Amazon Wish lists. (of course, I have one with books, but I also have one with pink shoes… you know, *just* in case! Well, I finally got the opportunity to share that list (first time!) and I was really just trying to be a smart-ass, when, well, as you can tell, Scott called my bluff!)

There are many lessons to this story. (One of which is I get to cross these babies off my list!) The least of which is not that SCOTT STRATTEN IS THE COOLEST GUY ON TWITTER (and maybe the planet, but I cannot confirm the latter just yet). No, seriously. Go follow him… http://twitter.com/unmarketing also… buy his book and read that, too. (not even an affiliate link, baby!)

What’s even cooler… is that’s not why he sent them to me, or anyone else he picked…. he just did it to be awesome. And that was the best reason to do it.

So, whatever you get from this… I say, THIS is what social media is all about. Things like:

…Connecting with awesome people!
…Developing relationships both on and offline
…It’s not about you! Supporting others in what they are up to!
…Being genuine & GIVING to your followers… give back. Give again. then give some more.
…Don’t be afraid to put yourself out there ;)
…SHOW UP – If I hadn’t caught the tweet & responded, I wouldn’t be writing this post :)
…oh, and don’t edit your blog posts… I didn’t!!
…I am sure there are more (or less…) whichever, i’m sure you won’t hesitate to let me know in the comments :)

Lastly, Scott has taught me about more than just engaging. He’s also taught me about life. Here’s a gift from him to you, trust me, you want to hear this… http://youtu.be/3Cakm2nIQWo

And because I couldn’t decide which picture of Scott and I to post, here’s another for your viewing pleasure :)

I’ll stop rambling now.

Thank you again, Scott {Hugs}

and Best Wishes for Happy Holidays to all!

xoxo,

kbj

Dealing with the Negatives: How to Handle Less Than Flattering Comments and Postings in Your Social Media

There is a lot to think about and deal with as a social media manager. There are Facebook postings, business profiles, article directories, blog postings, basically a whole slew of things that you have to keep in mind.

It is important to make sure you think about something else as well – the negative comments and postings that may come from outside sources. Learning how to effectively combat these blemishes to your client’s business can mean the difference between an average social media presence and a highly effective one.

Determine Validity of the Posting or Comment

While some would argue that the best approach is to delete all negative postings or comments, I believe that not all negative comments are necessarily detrimental.

The first thing that one has to do is to see if the comment is valid. One of your client’s customers may have had bad experiences with their service. Or perhaps a product didn’t quite live up to the hype. If the complainer’s concern is a valid one, and it is not simply someone trying to put your client into a negative light for illegitimate reasons, then the best approach is to address, not delete.

By addressing the negative comment, and attempting to resolve the problem, you have accomplished two things on your client’s behalf. First, you have shown the client to be open, fair and professional when dealing with the general public.

Also, there is the potential that you could win back a lost customer for the client. A resolution doesn’t even have to come right away. A timely response of “Hi, I’m Ms. Smith from Acme Realty. I’ve read your posting, and am looking into it right now” or something to that effect can give you a bit of breathing room to get the job done.

When to Delete

Of course, there are some cases where the comment or posting might simply be spam, advertising, or just nonsense. Hyperlinks in the comments of a blog leading back to another, non affiliated website is a great example of this.

Another is blatant advertisements in a discussion group operated on behalf of the client. In these cases, the best approach is to simply delete the postings, and block the poster if deemed necessary.

In reality, negative comments or postings, whatever form they may take will always be a part of the social media presence for your client. However by removing the illegitimate comments, and addressing the ones with merit, you will help build up the positive feedback.

Creating an Effective Social Media Strategy with Your Client

Creating and implementing a social media strategy for a new or existing business can be a daunting task. There are a lot of things to consider; everything from creating a presence on LinkedIn to maintaining a viable blog and twitter account. It’s little wonder why many business savvy professionals turn to a professional like you. Your knowledge of how social media operates, as well as your ability to adapt quickly to their changing needs make you a very valuable asset.

In order to remain a valuable part of the team, and keep their business on the forefront of what is now, a social media strategy needs to be created. But it can’t be just a general strategy. No, this strategy has to be tailored for the client’s needs, expectations, and the resources and capabilities available.

With so many options and possibilities open to you, the question becomes how to create an effective social media strategy. Here are a few ideas to help you get started.

Brainstorm with Your Client

Often, by the time you’ve been brought into the mix, your client has tried to create or manage their social media presence without any real success. They might be tempted to simply turn over the reins and allow you to handle it completely. While this is great for the ego, it can be filled with dangerous pitfalls, especially at the beginning.

When you first meet with the client, it is extremely important that you have a detailed and frank discussion about what they expect the time line for accomplishing the tasks, and how they expect to do it. Once you have those details, you can start to brainstorm with your client about how to transform their social media presence into something effective.

Learn How Your Client Operates

One of the reasons why a successful business is successful is the type and quality of attention they pay to their customers. Your client might have a specific way of speaking through email, or responding to queries that their customers have come to expect. It is important to make sure that you do the same.

Take the time to study how your client operates, how they respond to different problems and concerns. That way, when you start working full time on their behalf, the transition between business owner and social media strategist will be completely seamless to their customers.

These are just two basic hints on how to create an effective social media strategy with your client. By continually revisiting these ideas as the need arises, you, along with your client, can create an effective social media strategy for the long haul.

Effective Ways to Bring Your Next Client to You Online

Running a successful social media manager business means that building a wide and extensive client base is an integral part of the program. While making use of the referrals from your clients is a great way to get started, it can’t be the only avenue that is used. Thankfully, the World Wide Web provides a number of different ways to get your message across.

Make Use of What You Know

As a social media manager, you know about or have access to just about every one of the most popular social media sites. So why not make use of them for your business? Having an up to date and topical Facebook fan page or profile can be a great way to get your brand out into the web.

Make sure that you make use other sites such as Twitter or LinkedIn, too. There are a number of software programs available that allows you to update your various social media outlets all at once, making is very easy to keep with the online conversation.

Your Blog

Perhaps one of the easiest ways to get detailed information out to the public about your services is through a dedicated blog. In a few paragraphs you can provide more insight, and more detail into what you can do for your potential client than anywhere else.Having a description of your services, testimonies, even your expert advice on the latest and greatest in social media in one location can be a great marketing tool.

Your clients, and soon your potential clients will know that your blog is the resource for information and insight, and of course, help when they need it. So take the time to write a quality blog, and contribute to it regularly. Then, spend some time linking and promoting it throughout the Internet.

Don’t Be Afraid to Step Out and Upwards

While the world of social media and blogs are a great way to self-promote, never be afraid to get help from those around you. Local newspapers and online magazines are always looking for topical interview subjects, and with the chaotic nature of the social media world, your expertise is likely to be in prime time demand.

Watch your twitter accounts, and keep abreast of what is going on in the world. Chances are you’ll be able to find another opportunity for exposure. Take what you apply to your clients and use it to find your next one!

Working as a Successful Social Media Manager: Starting From Scratch

One of the most important things that you can provide your client is with the sense of security that comes with knowing that their online media presence is well organized, professional, and above all effective.

So how exactly do you operate as a successful social media manager with all the different types of media outlets available on the World Wide Web? How do you stay plugged in to everything that is happening and things yet to come, especially with the titans like Google, Facebook or You Tube? It can be a lot easier than you might realize. I bet you’ve already been doing it for quite some time.

Proper Set Up is Vital

One of the great things about starting from scratch to create the social media identity of your client is that you really have so many possibilities. Your experience with your own forays into the social media jungle has taught you what things to say, what areas to highlight, even the “red flag” words or phrases that are used entirely too often.

While the details might change somewhat depending on the nature of your client’s work, the basics are the same. The focus is on providing information to the world about what your client can provide – and letting them know exactly how much their life will be enriched by it.

So use the knowledge and experience that you already have to make sure that the Facebook Page, the blog, everything that your client wants or needs is fulfilled to the exacting standards that you would want.

Make sure that the blog is well written, and timely. A quick keyword search on Google Adwords is a great place to see exactly where the true buzz is to keep the content relevant and in line with the current conversation going on around you.

Offer Suggestions and Advice as Needed

Many business owners have learned over the years the benefits of bringing in a social media manager. You have the uncanny ability to navigate the dynamic world of social media better than anyone else. So why not offer some advice to guide your client on how to maximize their social media dollar? You’re expertise can go a long way to helping them design and implement a modern, successful and dynamic social media presence.

With a bit of knowledge, a bit of effort, and one finger on the pulse of the Internet you’ll be able to transform your clients drab and boring social media presence into something that just about everyone will sit up and take notice. Just remember that you have what it takes to make it happen.

Social Media Manager: Keeping Up with the Deluge

Through the years, social media has become a dynamic tool for businesses and people alike. The opportunities for reaching out to new people, expanding on new ideas, and letting the world know exactly what a business can provide is enormous. There are quite a few methods available to leverage social media for the savvy business owner, and as a social media manager, you can make sure that they make the most of all the best options.

As a social media manger, you are often hired to maintain the online presence of your client. This means making sure everything is current, from their Facebook fan page, to their blog, and even their Twitter account. It can be a very time consuming task, but keeping a few simple ideas in mind can be a great way to get the deluge under control.

Start with a Clean Slate

One of the most problematic aspects of managing an online social media presence is wading through the volumes of old and irrelevant materials posted in the comments, on blogs, or in fan page posting. Small businesses often put their social media management on a low point in their priority, and so you might have a lot to deal with when you come on board.

Start by sifting through the information and deleting all the stuff that simply doesn’t matter to the bottom line. This includes everything from advertisements for other services, spam comments, and occasionally unwarranted and negative comments.

Formulate a Plan

As you know, one of the best ways to manage anything is to have a good plan of attack. This is no less vital in the world of online social media. As a social media manager, it is your job to make sure  the face that your client presents to the online world is professional, accurate and approachable. Sometimes this means posting using their writing voice, sometime it means searching out and responding to various comments and posting on the web and in discussion groups.

By sitting down and planning out how to respond to and start conversations, you’ll make sure that your client’s online presence coincides with their brick and mortar one. Plus, having a solid plan is a great way to maintain the efficiency of the operation.

You already know a great number of tips and tricks that you can use to make your clients social media presence the most effective it has ever been. Use what you know, learn from your research and experience, and focus on what works. If you mange that, there is no project that you can’t handle.

Offline and Online: How to Develop a Diverse Client Base

A number of brick and mortar businesses, both large and small are beginning to see the advantages of having an online presence including social media. Thankfully for your business, these companies often need guidance on how to handle the dynamic changes of the social media world.

So how should you approach these potential clients that are just now venturing into the online world of social media? There are a number of different methods, but one of the best places to start is in your local neighborhood. The local stores, restaurants, and even the local non-profit groups are great places to find your next potential client.

For example, the next time you go in to have lunch at your favorite diner, stop by and compliment the owner or manager on their service or food. When they request that you tell your friends about the place, mention that you will, on Twitter or Facebook. If they mention that they were thinking about doing something with Twitter or Facebook, you have your opening to make the connection.

Also, remember that the fine art of networking isn’t just about meeting others during marketing meetings. It’s about meeting and getting to know people on their own level, in their own comfort zone. Instead of focusing on the numerous marketing or business opportunity meetings, try attending meet-ups or social gatherings for clubs, or interest groups.

Groups such as the neighborhood gardening club, or the local historical society can also be great places to find someone that could use your services. It’s a good idea to start with groups that interest you. The natural interest and enthusiasm that you show will go a long way.

While it is important to cultivate your offline client base, it is also important to make sure that you don’t neglect your online one. The Internet is one of the most diverse places in the world, and any social media manager would be a fool not to make use of it.

A great place to start is by choosing to follow people or pages that have showed an interest in what you do. Also, don’t be afraid to make online friends with people that you could potentially come in contact with. The Facebook friend finder is a great tool for just this purpose.

These are just a few ways that you can help to diversify your client base to include both online and offline customers.

Social Media Strategies

It is important to develop some social media strategies to help your clients.  If your client is new to the social media world, it will be wise to brainstorm with your client.  During this brainstorming session or sessions, is the time to determine what platforms will be best for them.  Not all social platforms are necessary and it is important to research the different ones available that may benefit your client.  If your client’s target market involves teens, then LinkedIn may not be the platform they will want you to focus on, so doing your research is essential.

The content that you will be posting for your client also needs to be relevant to their target audience.  If your client is a hunter and that is his target, be sure to be in circles where hunters may connect.  Perhaps there are forums that will be better suited for your client and doing your research will help keep them ‘in the know’.

Posting articles or blog posts, if that is part of the package that you offer, will also be directed to the appropriate target market.  Although this is something you may already know, it is something I must stress continuously because ultimately you must always keep your client in mind.

A great tool to use is Google alerts.  With Google alerts you can implement the key words, as well as profile names to keep track of what is being said or how certain key words are being used by others.  For your client’s key words and competitors, this tool will help keep you updated on what others are writing or sharing on social networks that will then benefit your client.

Google alerts are perfect for keeping your finger on the pulse, which is something that all social media managers must learn to do to be effective in this field.  You can monitor the alerts via email or RSS feeds and the initial set-up should include not only the industry related key words, but also the client’s name, their url if they have a website or blog, and perhaps their product name and tag line.

Another great tool is called Social Mention.  This particular tool will pull information from mentions on different social platforms as well as blogs, events, images, comments and so much more.

These are just two important tools to keep updated on what is being said and shared about your clients via the world wide web.  Implementing these tools into your monitoring will help keep you updated and will keep your client in the know as well.