One of the most important things that you can do to land that first client is to always be on the lookout for the next opportunity. There are countless opportunities around you. Everything from a short conversation with the diner owner that you visit for coffee each morning, to a few of your online friends can lead to a new client and a new opportunity
While it is important not to always talk like you’re trying to make the sale, keep in mind that a simple conversation can sometimes lead to great results. Keep your possibilities and your mind open.
Of course, landing a new client is not only about being in the right place at the right time, or making the opportunity happen for you. It is also about how the potential client sees you.
- Do you present yourself as someone who is capable?
- Do you demonstrate expertise and knowledge in your area of specialization?
By demonstrating that you are plugged into what’s happening, people are more likely to start seeing you as the go-to person for their social media needs.
With your newly acquired skills, and of course the ability to learn new ones too, all that is left is to be your natural friendly self. Be positive, be friendly, and present yourself with the confidence and professionalism that you would come to expect from those around you.
While how you present yourself and looking for opportunities is important, it is also vital to know how to accomplish those tasks. Always remember to do the necessary research. Make use of online tools such as Google Alerts or the search function on Twitter to seek out new possibilities.
One way is to start getting notifications or alerts for search words in areas that you have a special interest in. For example, let’s say that you have a special interest or knowledge in Sicilian cooking. Why not set up a Google Alert for those ideas as well as social media management? That way, when you find people searching for those terms, you’ll be able to quickly tailor what you do to fit their needs.
Also be sure to set up general searches for social media assistants or social media management as well. You never know what you’ll find on the end of the line – maybe a partner, a subcontractor, or even a client just waiting to find you!