Archive for March, 2011

It’s the Numbers….Stupid! 3 Tips for Justifying Social Media Now and Beyond

Imagine this scenario with me for one moment. You wake up to check on your client’s social media account and find that fans and followers have increased by 500 seemingly overnight. That bright glowing orb in the sky is shining on this glorious day and your ready to get to work thinking how excited you [...]

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My advice for SXSWi

A friend just asked about advice for SXSWi. Since I am a SXSWi expert/celebrity/goddess (you get the picture, right?) I’ll generously share my reply and then some: I could have a LOT of tips for you – First, it’s a massive conference. Expect overwhelm. Then: Plan as best you can, and then throw the plan out the [...]

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