Archive for December, 2011

Getting Social with Kina Grannis

In this post, I discuss some highlights of an interview I had with the fantabulous, highly popular and gorgeously talented singer/songwriter Kina Grannis. What does this have to do with social media, you say? Actually, it has everything to do with grassroots marketing, with social media and being… well, “real.” You may have only just recently been [...]

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Adding a 5th “P” to Your Marketing Mix

The 4 P’s of marketing, also known as the “marketing mix.” Have you heard of them? Marketers use this term to describe a blending of ingredients that are typically mixed and matched in an effort to tailor marketing efforts toward various target market segment(s). Whether you’re a business owner, newbie marketer or a social media [...]

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