Author Archive
Getting Social with Kina Grannis
In this post, I discuss some highlights of an interview I had with the fantabulous, highly popular and gorgeously talented singer/songwriter Kina Grannis. What does this have to do with social media, you say? Actually, it has everything to do with grassroots marketing, with social media and being… well, “real.” You may have only just recently been [...]
Adding a 5th “P” to Your Marketing Mix
The 4 P’s of marketing, also known as the “marketing mix.” Have you heard of them? Marketers use this term to describe a blending of ingredients that are typically mixed and matched in an effort to tailor marketing efforts toward various target market segment(s). Whether you’re a business owner, newbie marketer or a social media [...]
An Interview With David Kravets of Wired Magazine
Alas, when it comes to social media and the subject of marketing, what are they but tools and methods for communication attempting to reach out, connect and engage with an audience (and maybe get someone to buy, depending on your goals). While there are many methods for conveying information such as video and images on the [...]
Brand Against the Machine
I had the opportunity to interview John Morgan, author of Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition (affil link) and get his candid opinion on some of the most popular questions I get asked from Social Media Managers on branding. A bit about [...]
Quick Start: Setting Up a Google Plus Business Page
Unable to display content. Adobe Flash is required. UPDATE: This is part 1! I later added: – My Bio – Contact Information – My photos – I used the same one’s I had made for my KBJOnline Facebook Page – but they don’t fit just exactly right.
How to Make Love with Your Written Copy
Are you in love with your product or service? You should be! And your customers should be too! But too often, a poor, bland or uninteresting use of words will have an audience leaving your website, email blast, blog or social network faster than the girl who just heard the world’s lamest pickup line at [...]
On ROI… a rant
Q: I’m getting a lot of pushback recently regarding ROI and the amount of time it takes to see it. What do you normally say to that? The client we discussed has and issue with that, too. kbj: We’re talking about relationship building here. Has the client ever asked someone to marry them on the [...]
quick little facebook page update
Unable to display content. Adobe Flash is required. More on Facebook Fan pages
3 Marketing Tips You Can Learn From A Kindergartner
By Frankie Frederick, Guest Writer Published April 1, 2011 Reality check! Kindergartners are better at marketing than you or I might ever be. How can that be? You’ve studied, taken the tests, got the certifications. Never mind the pint sized cuteness and rambunctious energy that makes the Energizer Bunny look…well more like the tortoise than [...]
It’s the Numbers….Stupid! 3 Tips for Justifying Social Media Now and Beyond
Imagine this scenario with me for one moment. You wake up to check on your client’s social media account and find that fans and followers have increased by 500 seemingly overnight. That bright glowing orb in the sky is shining on this glorious day and your ready to get to work thinking how excited you [...]
