Get Started on Twitter: Basic Profile Set-up
Ok, you’ve decided to be a part of this Twitter phenomenon and you’re hot to go. You can’t wait to start tweeting, following luminaries in your industry, and getting some primo followers for your own words of twisdom. Hold on a second there. There are a few things you want to consider first.
• Do you want to be recognized by your own name or by your brand?
• What if you are in more than one industry – how do you pick?
• What should you include in your bio? Read more
Customize Your Twitter Page (Part 1)
Once of the things I most frequently get asked is “how can I customize the look of my Twitter page?” Whether you just want your page to look attractive or you want to actively utilize Twitter to increase your brand, customizing your page is a “must” in order to get noticed and be remembered.
The following is Part I where I describe how to create a custom image to use for your Twitter background in three simple steps using Adobe Photoshop. Read more
What to Look For in a Social Media Assistant
A social media assistant is so much more than someone who helps you market yourself and your products in the social media sphere. It is more than being an expert at utilizing social media tools. It is more than setting up profiles and maintaining fan pages.
Your community of customers. At KBJOnline, we consider social assisting to be very similar to being a community manager. We’re not just establishing your virtual presence or shouting out your brand. We’re helping you find and engage with your customers and potential customers. We’re listening to your customers on your behalf. We’re building loyalty for you and your products. We’re establishing, maintaining, and growing your community of customers. Read more
Sounds like you need a social media assistant, Chris.
A couple of weeks ago, I was reading this post by Chris Brogan.
And I’m thinking… it sounds like you need a social media assistant, Chris.
What if the first thing you reviewed in the morning was your social media “executive report” (prepared by your trusted and trusty social assistant) highlighting who’s talking about you, your company, PodCamp, etc., along with alerts for matters that needed your personal attention and ready-drafted responses. Your social assistant could even post any needed replies for you once trust was established. And with a bit of initial guidance, wouldn’t it be great to be alerted which dozen or so of those 700 blogs you ought to read today. Read more
It’s All About Color
Everybody has an opinion when it comes to design. If you have a favorite color, then you have design preferences. And even if you don’t think you personally have design ability, what could be more fun than a bit of “do-it-yourself” color?
When I’m setting up a community site for somebody or customizing a profile, selecting the “right” colors is always critical. If a brand is well established, then key colors have already been selected by the client and those are a great starting point. For the web, though, you still need to choose additional harmonizing colors for font, link text, border lines, etc. Read more
How a Social Media Assistant Can Help You Build Lasting Customer Relationships
If you’re looking to bring your company or product into the social media sphere, you’ve already recognized that there are new opportunities in this playing field. You probably understand that social media can offer so much more than an additional channel for your marketing message, but you may not know how—or have the time—to best take advantage of those opportunities.
Social media provide the opportunity to create and execute an overall communications strategy that can engender long-term customer loyalty, streamline customer service, and increase sales. A qualified social media assistant can help you create and execute your strategy, nurture your brand affinity, and create lasting customer relationships. Read more
Tips for reducing STRESS
I’ve been thinking lately about how I can reduce stress in my life. And then I got this email in my Inbox this morning.
I can honestly say that I think this system will work better than any 12-Step Program. Some of the tips, I have been using already and didn’t even know it! Here are a few ways to maintain a healthy level of insanity:
1. At lunch time, sit in your parked car with sunglasses on and point a hair dryer at passing cars. See if they slow down.
2. Page yourself over the intercom! Don’t disguise your your voice. Read more
Do I HAVE to?
Am I supposed to be blogging? I keep reading that I should be blogging. Oh, AND I should keep my blog fresh and up-to-date with new content constantly.
But honestly, blogging is just not my thing. And there’s already more than enough people blogging really great stuff, some of which are really brilliant. Personally, I have a hard time keeping up.
If you want fresh & up-to-date content STREAMING LIVE from my brain to your browser…follow me on twitter. I’ll let you know when I’ve got something to say that’s more than 140 characters!
