Category Archives: Just for Fun

How to Make Love with Your Written Copy

Are you in love with your product or service? You should be! And your customers should be too! But too often, a poor, bland or uninteresting use of words will have an audience leaving your website, email blast, blog or social network faster than the girl who just heard the world’s lamest pickup line at the local bar. If you happen to be the jilted suitor vying for a little attention, try giving the written copy some creative TLC.

Content is King…But Imagination is Everything!

Why do some people read novels? (Then again, why do people watch Twilight movies over and over? I’m perplexed!) They’re imaginative, creative and paint a picture. One method for attracting attention and keeping audience interest is to become an artist with words, using both metaphor and similes. You might say to yourself right now that you are not the linguistic version of Picasso. Yet, even the most mind-numbing products and services have characteristics that are able to create a mental picture with words. Does ice get jealous? Can food clown around? Of course not! However, by giving seemingly disconnected and sometimes-inanimate objects, human characteristics – even a glass-chiller product for a bar or nothing-special restaurant food, can come alive. Try it yourself. Does your product stick like glue? Do your services get attention like the roar of a lion?

What Do You Mean?

For some of you, getting a little “out there” with your writing won’t suit the professional nature necessary for your web, blog or social media content. But, you still want your audience to find meaning in your writing. One simple method for explaining complex information in an entertaining way is to use analogy. By using comparative concepts, you can relate to your audience and connect complex ideas they won’t understand with simple notions they already know well. In my case, if I were to explain the ’marketing experience’ concept to an audience where I live – particularly San Francisco Giants fans – I might say the marketing experience is about communicating the feeling you get going to the AT&T park, with the sights, sounds and smells of the game of baseball. It conjures the imagery and helps explain the concept without being “over-the-top.”

Summon Your Inner Steve Jobs

Watch any keynote by Steve Jobs and you’ll understand why thousands travel from afar to the “City by the Bay” and hundreds of thousands more watch online, just to see him speak. Steve knows how to arouse an audience. It helps that Apple has generated a cult following around its products that rival entire world religions. Yet, Steve Jobs presents Apple products, not in terms of Gigahertz, RAM and boring features. You can find those if you want to. No, Steve Jobs focuses keynote presentations by setting the tone with emphasis, using a vocabulary of incredible zeal and just plain…“cool.” You can turn your written copy, even videos and webinars “Jobsian” with just a little research and a thesaurus.

There is quite a bit more to good copywriting techniques that sell product and get attention; but a little creativity can go a long way in attracting an audience who cares.

And remember boys and girls, if you happen to use a cheesy pickup line, at least make ‘em laugh with you, not at you.

My advice for SXSWi

A friend just asked about advice for SXSWi.

Since I am a SXSWi expert/celebrity/goddess (you get the picture, right?) I’ll generously share my reply and then some:

I could have a LOT of tips for you – First, it’s a massive conference. Expect overwhelm.

Then: Plan as best you can, and then throw the plan out the window.

Here’s a comprehensive list of events.
–> RSVP now for everything you know you want to attend, and even the stuff you are on the fence about attending. (Most events are badge &/or RSVP only).

You will not get to everything. Don’t even try. (As Lucretia Pruitt said, “SXSW is like a surfing competition – you can train all you like, but you ride the wave you get.” She was right.)

(No SXSW post from me would be complete without a message from the following sponsors. Namely, Me.)
I have an event on March 15: http://techkaraoke.eventbrite.com
I speak on March 14: http://outsourcingsocialmediaprofessionally.com

You might have fun playing the Meet-Meme SXSW scavenger hunt: http://meet-meme.com/sxsw

Down time & a good place for networking will be the Tech Set Bloggers Lounge (where you’ll want to find Derek Overbvey and ask to borrow his earbuds. Tell ‘em KBJ sent ya!) at the convention center.
But you’ll actually find out that cool kids will be here: http://bloungeatx.eventbrite.com

Connect with people you want to meet now & put them on a Twitter list and then follow them on Foursquare (this is the best way to find people).
You could follow the #SXSW or #SXSWi hashtag, I find them overwhelming now (and create my own for folks to follow… who remembers the Adventures of #KOZi?)

Bring backup power supply for all your electronics…

Take lots of PICTURES :)

(Starting to sound like Baz Luhrmann’s Sunscreen Song here. Well, you might want to do that, too.)

That’s all I got!

You could also ask smarties like:

Field Guide to South by Southwest Interactive (SXSWi)

20 Tips for SXSW

hmmm…. what else? tips? links? share ‘em!

 

UPDATED: Crapola! I almost forgot. Hug @SugarJonesGet a picture with @Unmarketing wearing these bad boys :) That last one might be just for me!

Lessons from the browser tabs

I just closed more than 40 browser tabs between 2 computers.

I remember what some of them were and I’m really sad that I didn’t read them.

Others, I’m sure I’d be seriously disappointed that I didn’t read if I could remember what they were.

And I have no links to share with you today.

But on some level, it felt good.

I’ll likely forget all about it by Monday, and the process will start all over again.

Between browser tabs, email labels, bookmarks, social bookmarks, hard drives, books, paper files, etc, (oye!) information starts to pile up and get disorganized!

Sometimes, you just have to close them out. I did today, and I liked it.

Added bonus: my machine runs much faster and so does my brain!

Not anything earth shattering, here, but sometimes, you just gotta let ‘em go!

Happy Holidays to you!

Hi Everyone & Happy Holidays!

I just wanted to take a moment to say thank you for the impact you’ve had on me this year whether you realize it or not… It’s been an amazing year for me, thanks to the support of those of you I’ve connected with!

I also wanted to share with you about a delivery from Amazon.com that landed on my doorstep yesterday…  TADA! These gorgeous pinqued Joan & David pumps from Santa Scott (aka @unmarketing) are what was inside! Isn’t that the coolest?

I’ll quickly tell you the story – Scott sends out a tweet asking for folks to tweet him back with their Amazon Wish lists. (of course, I have one with books, but I also have one with pink shoes… you know, *just* in case! Well, I finally got the opportunity to share that list (first time!) and I was really just trying to be a smart-ass, when, well, as you can tell, Scott called my bluff!)

There are many lessons to this story. (One of which is I get to cross these babies off my list!) The least of which is not that SCOTT STRATTEN IS THE COOLEST GUY ON TWITTER (and maybe the planet, but I cannot confirm the latter just yet). No, seriously. Go follow him… http://twitter.com/unmarketing also… buy his book and read that, too. (not even an affiliate link, baby!)

What’s even cooler… is that’s not why he sent them to me, or anyone else he picked…. he just did it to be awesome. And that was the best reason to do it.

So, whatever you get from this… I say, THIS is what social media is all about. Things like:

…Connecting with awesome people!
…Developing relationships both on and offline
…It’s not about you! Supporting others in what they are up to!
…Being genuine & GIVING to your followers… give back. Give again. then give some more.
…Don’t be afraid to put yourself out there ;)
…SHOW UP – If I hadn’t caught the tweet & responded, I wouldn’t be writing this post :)
…oh, and don’t edit your blog posts… I didn’t!!
…I am sure there are more (or less…) whichever, i’m sure you won’t hesitate to let me know in the comments :)

Lastly, Scott has taught me about more than just engaging. He’s also taught me about life. Here’s a gift from him to you, trust me, you want to hear this… http://youtu.be/3Cakm2nIQWo

And because I couldn’t decide which picture of Scott and I to post, here’s another for your viewing pleasure :)

I’ll stop rambling now.

Thank you again, Scott {Hugs}

and Best Wishes for Happy Holidays to all!

xoxo,

kbj

BREAKING NEWS: It’s Word Of Web. Be there!

In the early days of the Internet, when we were excited just to have a 56k Modem and giggled like small children when a crusty old looking (by today’s standards) webpage downloaded, while in the meantime you made a three course breakfast; in those days social communities existed next to the water cooler. Creation of brand awareness back then was supported by the high cost media machine in magazines, radio and television.

All hail technology! The first forums started springing up not so long after more and more people had access to dial-up Internet. In these forums, people talked about anything and everything. As humans, we naturally segmented ourselves into groups based on interests. Star Wars fans with fascinations about the Wampa Ice Creature probably had a forum and could get their rocks off talking about the creatures predatory inner workings. Online forums became more and more widespread and we increasingly found venues for our interests.

One of the original terms for social media and the idea that referrals might result in better brand awareness, was “word-of-web”. The ability to find and talk online about products and services that people like is not new. The new part is that “word-of-web” has permeated the consumer landscape like a fast growing wildfire. The good news? This is not some flash in the pan way of business, as some pundits might suggest. Word-of-web is not going away any time soon. The best part about it: the resistance from traditionalists in business and marketing. More on that later.

In the meantime…your customers aren’t at the water cooler. They are online…word-of-web. Go get em!

Christmas in March

What a beautiful day in Austin, Texas. It’s a #whyAustin kind of day.

After a super long exhausing day yesterday… I was so pleased when I found a few gifts in my office & in the mailbox!

On my desk: Continue reading

Everything I Learned in Kindergarten Applies in Social Media

Most of what I really need
to know about how to connect
and what to do and how to be
I learned in kindergarten.
Wisdom was not inside the closed doors
of the executive boardroom,
but there in the community on the social web.

These are the things I learned: Continue reading

How I tweet – Part 1

In light of @chrisbrogan and @guykawasaki’s posts on how they tweet, I thought I would share with you how I tweet. I’ll assume you really want to know :)

I’ll start from the very beginning, a very good place to start.  I created an account on Twitter about a year and a half ago.  One of my Facebook friends status updates always read, “is twittering:” and I was curious what she was so nervous about all the time…

Continue reading

The Day @katebuckjr Saved Twitter

Most days, I’m not concerned about getting “credit” for being helpful. Today is no different.

That being said, as I watch the Twitter world rejoice with happiness as they opt out of Fun140 auto DM’s from hell, I can’t help but feel pride as the one who I single-handedly saved Twitter.

Here’s how it went down (or up, depending on how you view the stream): Continue reading

Ways to NOT make friends at a tweetup…

Here are some simple tips to NOT make friends on twitter before attending a local tweet up:

1) Tweet that everyone who has RSVP’d is either old or trying to sell stuff.
2) Let everyone know that your not going to follow them because you don’t follow anyone who has the word “social media” in their bio.

Tell me again why you’re attending the tweetup? So you can meet old people, who are going to try to sell you stuff and talk about social media?

More great tips on attending tweetups from @Omarg.