Category Archives: Resources

Convert a Hashtag Search to a Twitter List

I often find myself in the predicament of not having a tool that I need — it either doesn’t exist or it doesn’t exist in the exact way I need it to work.

Ever happened to you?  If you’ve spent much time working with social tools, you hear what I’m screaming!

Today, I saw a tweet from fellow community manager Jenna Langer:

Does anyone know of a tool that creates a Twitter list of users that tweet with a specific hashtag? Would be great for #cmgrchat

I offered up BlastFollow (which allows you to follow users of a certain hashtag)*** and we also tossed out Formulists, an application with a robust suite of List functions (which blows the Conversationlist app way outta the water!) that I am VERY excited about!

Of course, while we’re on the subject of twitter lists, how could we forget TweepML?

You’d think with all of these solutions, there’d be at least ONE that collected users of a particular hashtag and converted them to a twitter list, right? WRONG!

This is about the time I had a thought and went to work to see if I could make it happen! Here’s how I did it (and for the record, it worked!):

1) I went to What The Hashtag and searched for #cmgrchat http://wthashtag.com/Cmgrchat

2) Click View Transcript, and Export as HTML

3) Created a new list on TweepML, and in the “Find users on this link” field, I entered the URL from the What the Hashtag transcript.

Still following me right? It was about now that I was getting ready to give up, and almost tweeted that, but after having done that much work, how could I?

4) a.  Because I was doing this as a test, and didn’t want to use my twitter account, I created new twitter account for the cmgrchat test.

4) b. I followed everyone on the TweepML list from the new twitter account.

5) I created the cmgrchat list and added each person to that list.

(This last step, was the only manual part, but was still fairly quick.)

For other chats looking to do this – and in particular to keep it up from week-to-week, I think someone would need to repeat steps 1-3. Obviously, you can skip 4a.

In step 4b, you will still follow all in the list (of course, TweepML will skip anyone you are already following). When the following is done, you just need to go back and add each new person to the list. The first time this was time intensive, but in future updates, it should be quick to just add the new folks to the list.

The only real issues I see here are for larger chats the initial set up could be time consuming (this took me about 10 minutes for a chat of 115) and when the chat list reaches 500 people, you won’t be able to add anyone else to the twitter list. However, I’m thinking that creating the new twitter account to “host” the lists is a great solution to this problem because then you could simply create a new list (like cmgrchat2) and take up too many of your available lists on your personal account for your chat list.

PHEW!

That outta tide you over until someone fixes this problem… and STAT!

***UPDATE 9/9/10: Blastfollow.com no longer works.

Coffee & Browser Tabs

After a crazy summer of traveling the East Coast, things are finally settling down… and thus, the weekly browser tab closure tradition returns. Please forgive me for the LENGTHY post. Here are 2 weeks of resources (and a few personal plugs!) for you. Enjoy!

Mind if I start with the personal mentions? (Don’t mind if I do!)

I sit down with none other than Bill Glazer for an episode of NoBS TV: http://kbj.me/bzdi0n

An Excerpt from my presentation at the Social Media Money Magnet Event (click the Kate Buck tab) http://kbj.me/9G18j8

5 Commandments for Community Managers (Thanks to Andrew for the shout-out!) http://kbj.me/anN6vW

Have you had the chance to meet Mr. Kate Buck Jr? He’s otherwise known as Chef Morris Buck, and Community Impact sits down to Interview him:  http://chefmorrisbuck.com

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Community Management:

Though there’s no silver bullet to being a successful community manager, for those aspiring to become one, we’ve gathered some tips from community builders on what it takes to land a job and be effective at cultivating community. http://kbj.me/9pyOW6

8 traits you should look for in a community manager http://kbj.me/bKz2gr

12 steps to hiring a social media manager http://kbj.me/9n1KK6

Influencing the Influencer http://kbj.me/9ogwvx

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Facts & Figures:

The best time of day to Tweet and how often to post on Twitter http://kbj.me/cpGeth

Visual Content Flow ( LOVE THIS!) http://kbj.me/cDldkY

Why People Follow Brands on Facebook http://kbj.me/cJH4RG

Social Media and Executives Don’t Mix http://kbj.me/9btBzZ

How CEO’s will use social Media http://kbj.me/bLslY4

Consumers active on twitter are 3x more likely to impact a brand’s online reputation than the average consumer http://kbj.me/bdHqJN

Let me know if this was helpful! And feel free to share your finds in the comments!

Location, Location, Location…Facebook Places Real Estate 101

A common cliché in the real estate industry is location, location, location. Now that cliché applies to Facebook too.

Location based services are big conversation pieces in cyberspace and the mobile world. Thus, it makes sense that Facebook jumped on the bandwagon introducing Facebook Places. Despite initial privacy concerns, Facebook places will have advantages for business. The limits for your business will be your own creativity.

If you’re already using FourSquare, or Gowalla; Facebook Places will seem very similar. Here are a few ways you can boost your online visibility with this new tool:

1. Whether you have a brick and mortar office, work remotely or are attending an event, use Facebook places to let others know where you’re at, add a description of your business, tag friends (clients are good, pending their approval) and increase your visibility.

2. Make sure to declare your business “place.” The geo-location features will pull nearby places. However, you most certainly can add your place via name and description.

3. Always a good idea to express what you are doing. For business, use it just like you would any other social media tool. Engage, educate and entertain.

4. Get creative. Offer incentive. You might offer discounts, free schwag (I love that word) for coming to your place of business and “Checking In”, calling you or just being a part of your business by paying attention to your Facebook Place through comments and testimonials.

Remember, like any other social media tool, it’s all about visibility and content. What you can do with this new tool is up to your imagination.

To access Facebook Places, use the Facebook app from your mobile device or login at touch.facebook.com via your browser.

Summer Reading List

I keep getting asked for a good reading list on Social Media Marketing.

Well, here’s a good start (at least a part 1 to tide you over until the next post!)

Twitter Revolution,  Warren Whitlock & Deb Micek

Social Media Marketing in an Hour a Day, Dave Evans

Get Seen, Steve Garfield

Naked Conversations, Robert Scoble & Shel Israel

Groundswell, Charlene Li & Josh Bernoff

Trust Agents, Chris Brogan & Julien Smith

Social Media 101, Chris Brogan

The Social Media Marketing Book, Dan Zarrella

If you’ve got others to share, post in the comments!

(Oh, and be sure to give each of these fine folks a follow on twitter. Just search twitter.com: NAME to find them… it shouldn’t be too hard!)

* The Links posted above to Amazon.com are affiliate links, and I will receive a commission on any purchases made from clicking on them. Think of it as a nice way of saying, “Thanks for sharing!”

Ready to Tweet and Twellow

Now that you have your profile set up just the way you want it, you’re ready to tweet.
(If you’re profile is not yet set up, see Getting Starting on Twitter.

When you’re just starting out, I usually recommend putting up at least 10 tweets over your first couple of days. You want to have about a dozen before you start following people. Continue reading

Get Started on Twitter: Basic Profile Set-up

Ok, you’ve decided to be a part of this Twitter phenomenon and you’re hot to go. You can’t wait to start tweeting, following luminaries in your industry, and getting some primo followers for your own words of twisdom. Hold on a second there. There are a few things you want to consider first.
•    Do you want to be recognized by your own name or by your brand?
•    What if you are in more than one industry – how do you pick?
•    What should you include in your bio? Continue reading

It’s All About Color

Everybody has an opinion when it comes to design. If you have a favorite color, then you have design preferences. And even if you don’t think you personally have design ability, what could be more fun than a bit of “do-it-yourself” color?

When I’m setting up a community site for somebody or customizing a profile, selecting the “right” colors is always critical. If a brand is well established, then key colors have already been selected by the client and those are a great starting point. For the web, though, you still need to choose additional harmonizing colors for font, link text, border lines, etc. Continue reading