Archive for Social media marketing
An Interview With David Kravets of Wired Magazine
Alas, when it comes to social media and the subject of marketing, what are they but tools and methods for communication attempting to reach out, connect and engage with an audience (and maybe get someone to buy, depending on your goals). While there are many methods for conveying information such as video and images on the [...]
Brand Against the Machine
I had the opportunity to interview John Morgan, author of Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition (affil link) and get his candid opinion on some of the most popular questions I get asked from Social Media Managers on branding. A bit about [...]
On ROI… a rant
Q: I’m getting a lot of pushback recently regarding ROI and the amount of time it takes to see it. What do you normally say to that? The client we discussed has and issue with that, too. kbj: We’re talking about relationship building here. Has the client ever asked someone to marry them on the [...]
3 Marketing Tips You Can Learn From A Kindergartner
By Frankie Frederick, Guest Writer Published April 1, 2011 Reality check! Kindergartners are better at marketing than you or I might ever be. How can that be? You’ve studied, taken the tests, got the certifications. Never mind the pint sized cuteness and rambunctious energy that makes the Energizer Bunny look…well more like the tortoise than [...]
Effective Ways to Land Your First Social Media Management Client
One of the most important things that you can do to land that first client is to always be on the lookout for the next opportunity. There are countless opportunities around you. Everything from a short conversation with the diner owner that you visit for coffee each morning, to a few of your online friends [...]
Simple Ideas for Effective Branding
As a social media manager, your brand can truly make or break your business. So having an effective brand is essential to your success. If you’re looking into creating or even re-vamping the brand that you present, here are some surefire ways to get the job done. One of the most effective ways to have [...]
Dealing with the Negatives: How to Handle Less Than Flattering Comments and Postings in Your Social Media
There is a lot to think about and deal with as a social media manager. There are Facebook postings, business profiles, article directories, blog postings, basically a whole slew of things that you have to keep in mind. It is important to make sure you think about something else as well – the negative comments [...]
Effective Ways to Bring Your Next Client to You Online
Running a successful social media manager business means that building a wide and extensive client base is an integral part of the program. While making use of the referrals from your clients is a great way to get started, it can’t be the only avenue that is used. Thankfully, the World Wide Web provides a [...]
Offline and Online: How to Develop a Diverse Client Base
A number of brick and mortar businesses, both large and small are beginning to see the advantages of having an online presence including social media. Thankfully for your business, these companies often need guidance on how to handle the dynamic changes of the social media world. So how should you approach these potential clients that [...]
Social Branding for Dummies (Part 2) “3R’s” It’s A Honeymoon Baby
Ahh, the honeymoon. That time when you and your significant other are so blissful, not even an ultra-Grande cup of Starbucks Chocolate Double Shot Mocha with a hint of whipped cream could overcome. Hey, guess what? A honeymoon happens in business and on the social web. I’m not talking about marrying one of your fans [...]
