Category Archives: Social Tools

quick little facebook page update

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More on Facebook Fan pages

Blogging plugin mania got you down?

You want an interactive website, but readers see more plugins than the hard work you put in on amazing content.

Or, all you have is fabulicious (has that word been coined already?) content on your site and you don’t wanna mess with a bunch of Facebook and Twitter plugins or configure tag clouds.

I’ve got a solution for you! No coding necessary.

Help your readers connect to you with the amazingly simple Wibya toolbar.

http://kbjonline.com/wibiya (affiliate link)

It’s so simple, even a monkey can do it. And it works on many of the most popular sites.

Best of all, rather than cluttering up your page with Facebook this and YouTube that, the Wibya toolbar is incredibly visible yet out of the way of the things that are important for your viewers.

Get interactive the right way and see more benefits by checking out the Wibya toolbar here:

http://kbjonline.com/wibiya (affiliate link)

Getting Smarter With Social Media

It might be a stretch to say that social media can make you smarter. However, you can be a smarter social media marketer.

One of the basic tenements of marketing is that you cannot manage what you cannot measure. This applies to social media marketing. Traditional marketers complain that social media cannot be measured and does not equate to point-of-purchase sales. Yet, measurement tools are becoming more and more sophisticated, taking social media from a PR and customer service focus into a more legitimate marketing tool. There are dashboards that allow you to monitor the conversation about your brand across the social web.

Creative web-based business tactics can link online purchases to social media. Think of how you might add a new or repeat customer into a sort of social CRM. Other tools allow you to listen in on conversations via keywords automatically. Remember that active listening, is one of the key factors that help brands engage on the social web.

Pretty soon, it is my guess that listening tools, CRM and point-of-purchase measuring tools using sophisticated algorithms will be available to marketers everywhere. Yet, if you are thinking your social media assistant can benefit you by making you smarter, ask him or her to research and utilize these tools. After all, without some sort of measurement, aren’t you really flying by the seat of your pants?

Social Media is your eyes and ears. Are you listening and teaching?

I had an interesting conversation the other day with a friend who comes from the school of traditional marketing and advertising. In that conversation, we became aware of an interesting comparison between traditional marketing methods and social media. It was almost like an epiphany.

Big organizations spend hundreds of thousands of dollars to conduct market research to uncover the wants and needs of their customers. Traditional marketing thought teaches the use of questionnaires, focus groups and surveys to turn raw data into information called “primary market research”.

Yet, most us do not have hundreds of thousands of dollars to spend on widespread market research. Here is where social media comes in. In my process of learning and teaching social media, the best platforms not only engage their fans and followers, but they are simultaneously doing market research. Most are probably doing this without a plan attached.

The point is, we have sophisticated market research right at our fingertips, on our fan pages, on Twitter and in our blogs. All those polls, surveys and questionnaires are right in front of us. The trick is to use the market research and align it with a strategy focused on our products and services.

This is both something to learn and to teach. Having the right information and using it are the keys to success. We are doing more than just checking to see if our customers have a pulse. We are listening to their wants and needs and understanding them. This is another true power of social media!

Convert a Hashtag Search to a Twitter List

I often find myself in the predicament of not having a tool that I need — it either doesn’t exist or it doesn’t exist in the exact way I need it to work.

Ever happened to you?  If you’ve spent much time working with social tools, you hear what I’m screaming!

Today, I saw a tweet from fellow community manager Jenna Langer:

Does anyone know of a tool that creates a Twitter list of users that tweet with a specific hashtag? Would be great for #cmgrchat

I offered up BlastFollow (which allows you to follow users of a certain hashtag)*** and we also tossed out Formulists, an application with a robust suite of List functions (which blows the Conversationlist app way outta the water!) that I am VERY excited about!

Of course, while we’re on the subject of twitter lists, how could we forget TweepML?

You’d think with all of these solutions, there’d be at least ONE that collected users of a particular hashtag and converted them to a twitter list, right? WRONG!

This is about the time I had a thought and went to work to see if I could make it happen! Here’s how I did it (and for the record, it worked!):

1) I went to What The Hashtag and searched for #cmgrchat http://wthashtag.com/Cmgrchat

2) Click View Transcript, and Export as HTML

3) Created a new list on TweepML, and in the “Find users on this link” field, I entered the URL from the What the Hashtag transcript.

Still following me right? It was about now that I was getting ready to give up, and almost tweeted that, but after having done that much work, how could I?

4) a.  Because I was doing this as a test, and didn’t want to use my twitter account, I created new twitter account for the cmgrchat test.

4) b. I followed everyone on the TweepML list from the new twitter account.

5) I created the cmgrchat list and added each person to that list.

(This last step, was the only manual part, but was still fairly quick.)

For other chats looking to do this – and in particular to keep it up from week-to-week, I think someone would need to repeat steps 1-3. Obviously, you can skip 4a.

In step 4b, you will still follow all in the list (of course, TweepML will skip anyone you are already following). When the following is done, you just need to go back and add each new person to the list. The first time this was time intensive, but in future updates, it should be quick to just add the new folks to the list.

The only real issues I see here are for larger chats the initial set up could be time consuming (this took me about 10 minutes for a chat of 115) and when the chat list reaches 500 people, you won’t be able to add anyone else to the twitter list. However, I’m thinking that creating the new twitter account to “host” the lists is a great solution to this problem because then you could simply create a new list (like cmgrchat2) and take up too many of your available lists on your personal account for your chat list.

PHEW!

That outta tide you over until someone fixes this problem… and STAT!

***UPDATE 9/9/10: Blastfollow.com no longer works.

Coffee & Browser Tabs

After a crazy summer of traveling the East Coast, things are finally settling down… and thus, the weekly browser tab closure tradition returns. Please forgive me for the LENGTHY post. Here are 2 weeks of resources (and a few personal plugs!) for you. Enjoy!

Mind if I start with the personal mentions? (Don’t mind if I do!)

I sit down with none other than Bill Glazer for an episode of NoBS TV: http://kbj.me/bzdi0n

An Excerpt from my presentation at the Social Media Money Magnet Event (click the Kate Buck tab) http://kbj.me/9G18j8

5 Commandments for Community Managers (Thanks to Andrew for the shout-out!) http://kbj.me/anN6vW

Have you had the chance to meet Mr. Kate Buck Jr? He’s otherwise known as Chef Morris Buck, and Community Impact sits down to Interview him:  http://chefmorrisbuck.com

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Community Management:

Though there’s no silver bullet to being a successful community manager, for those aspiring to become one, we’ve gathered some tips from community builders on what it takes to land a job and be effective at cultivating community. http://kbj.me/9pyOW6

8 traits you should look for in a community manager http://kbj.me/bKz2gr

12 steps to hiring a social media manager http://kbj.me/9n1KK6

Influencing the Influencer http://kbj.me/9ogwvx

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Facts & Figures:

The best time of day to Tweet and how often to post on Twitter http://kbj.me/cpGeth

Visual Content Flow ( LOVE THIS!) http://kbj.me/cDldkY

Why People Follow Brands on Facebook http://kbj.me/cJH4RG

Social Media and Executives Don’t Mix http://kbj.me/9btBzZ

How CEO’s will use social Media http://kbj.me/bLslY4

Consumers active on twitter are 3x more likely to impact a brand’s online reputation than the average consumer http://kbj.me/bdHqJN

Let me know if this was helpful! And feel free to share your finds in the comments!

Closing out the browser TABS!

So by Saturday, I have 1,000 tabs with great resources open, some of which I have shared, some of which I haven’t even read yet.  I love Saturday mornings, because I can chill, drink my coffee and catch up on good stuff I’ve missed during the week (* think Dad at the kitchen table with the Sunday paper *)

While I’ll read most of them this morning, tweet, stumble & bookmark on Delicious ~ I also thought I’d share them in a recap post for you.

Monitoring/Measuring:

Why you need to monitor and measure your brand on social media

Wiki of Social Media Monitoring Solutions – I actually always have this handy, but was reminded of it this week. great resource!

Research/Usage Stats:

How Women Use the Web – (that’s my Austin & fellow pink fanatic Connie Reece in the photo!) Great stats on usage from both men and women along with a download from comScore with more detailed info. For those of you asking me for usage stats, here you go!

Social Profiling – more great usage data for you

Tools:

Apture’s new browser extension ~ Love the on page search!

Follow Up Then – free & easy email reminders

Twitter/Facebook:

Twitter starts ‘who to follow’ feature – This hasn’t been rolled out to me, yet. Have you seen it?

Advanced Ways to use Custom Tabs on Facebook and UStream on Facebook

Social Media Manager – http://katebuckjr.com/companies-rush-to-hire-social-media-directors (be sure to catch all 3 pages on the original source)

…And In case you missed ‘em, catch the 3 blogs from yours truly right here on http://kbjonline.com/blog

Was this helpful?? Let me know in the comments ~ and if so, I’ll try to do it every week!