More on Facebook Fan pages
You want an interactive website, but readers see more plugins than the hard work you put in on amazing content.
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It might be a stretch to say that social media can make you smarter. However, you can be a smarter social media marketer.
One of the basic tenements of marketing is that you cannot manage what you cannot measure. This applies to social media marketing. Traditional marketers complain that social media cannot be measured and does not equate to point-of-purchase sales. Yet, measurement tools are becoming more and more sophisticated, taking social media from a PR and customer service focus into a more legitimate marketing tool. There are dashboards that allow you to monitor the conversation about your brand across the social web.
Creative web-based business tactics can link online purchases to social media. Think of how you might add a new or repeat customer into a sort of social CRM. Other tools allow you to listen in on conversations via keywords automatically. Remember that active listening, is one of the key factors that help brands engage on the social web.
Pretty soon, it is my guess that listening tools, CRM and point-of-purchase measuring tools using sophisticated algorithms will be available to marketers everywhere. Yet, if you are thinking your social media assistant can benefit you by making you smarter, ask him or her to research and utilize these tools. After all, without some sort of measurement, aren’t you really flying by the seat of your pants?
I had an interesting conversation the other day with a friend who comes from the school of traditional marketing and advertising. In that conversation, we became aware of an interesting comparison between traditional marketing methods and social media. It was almost like an epiphany.
Big organizations spend hundreds of thousands of dollars to conduct market research to uncover the wants and needs of their customers. Traditional marketing thought teaches the use of questionnaires, focus groups and surveys to turn raw data into information called “primary market research”.
Yet, most us do not have hundreds of thousands of dollars to spend on widespread market research. Here is where social media comes in. In my process of learning and teaching social media, the best platforms not only engage their fans and followers, but they are simultaneously doing market research. Most are probably doing this without a plan attached.
The point is, we have sophisticated market research right at our fingertips, on our fan pages, on Twitter and in our blogs. All those polls, surveys and questionnaires are right in front of us. The trick is to use the market research and align it with a strategy focused on our products and services.
This is both something to learn and to teach. Having the right information and using it are the keys to success. We are doing more than just checking to see if our customers have a pulse. We are listening to their wants and needs and understanding them. This is another true power of social media!
I often find myself in the predicament of not having a tool that I need — it either doesn’t exist or it doesn’t exist in the exact way I need it to work.
Ever happened to you? If you’ve spent much time working with social tools, you hear what I’m screaming!
Today, I saw a tweet from fellow community manager Jenna Langer:
Does anyone know of a tool that creates a Twitter list of users that tweet with a specific hashtag? Would be great for #cmgrchat
I offered up BlastFollow (which allows you to follow users of a certain hashtag)*** and we also tossed out Formulists, an application with a robust suite of List functions (which blows the Conversationlist app way outta the water!) that I am VERY excited about!
Of course, while we’re on the subject of twitter lists, how could we forget TweepML?
You’d think with all of these solutions, there’d be at least ONE that collected users of a particular hashtag and converted them to a twitter list, right? WRONG!
This is about the time I had a thought and went to work to see if I could make it happen! Here’s how I did it (and for the record, it worked!):
1) I went to What The Hashtag and searched for #cmgrchat http://wthashtag.com/Cmgrchat
2) Click View Transcript, and Export as HTML
3) Created a new list on TweepML, and in the “Find users on this link” field, I entered the URL from the What the Hashtag transcript.
Still following me right? It was about now that I was getting ready to give up, and almost tweeted that, but after having done that much work, how could I?
4) b. I followed everyone on the TweepML list from the new twitter account.
5) I created the cmgrchat list and added each person to that list.
(This last step, was the only manual part, but was still fairly quick.)
For other chats looking to do this – and in particular to keep it up from week-to-week, I think someone would need to repeat steps 1-3. Obviously, you can skip 4a.
In step 4b, you will still follow all in the list (of course, TweepML will skip anyone you are already following). When the following is done, you just need to go back and add each new person to the list. The first time this was time intensive, but in future updates, it should be quick to just add the new folks to the list.
The only real issues I see here are for larger chats the initial set up could be time consuming (this took me about 10 minutes for a chat of 115) and when the chat list reaches 500 people, you won’t be able to add anyone else to the twitter list. However, I’m thinking that creating the new twitter account to “host” the lists is a great solution to this problem because then you could simply create a new list (like cmgrchat2) and take up too many of your available lists on your personal account for your chat list.
That outta tide you over until someone fixes this problem… and STAT!
***UPDATE 9/9/10: Blastfollow.com no longer works.
After a crazy summer of traveling the East Coast, things are finally settling down… and thus, the weekly browser tab closure tradition returns. Please forgive me for the LENGTHY post. Here are 2 weeks of resources (and a few personal plugs!) for you. Enjoy!
Mind if I start with the personal mentions? (Don’t mind if I do!)
I sit down with none other than Bill Glazer for an episode of NoBS TV: http://kbj.me/bzdi0n
An Excerpt from my presentation at the Social Media Money Magnet Event (click the Kate Buck tab) http://kbj.me/9G18j8
5 Commandments for Community Managers (Thanks to Andrew for the shout-out!) http://kbj.me/anN6vW
Have you had the chance to meet Mr. Kate Buck Jr? He’s otherwise known as Chef Morris Buck, and Community Impact sits down to Interview him: http://chefmorrisbuck.com
Though there’s no silver bullet to being a successful community manager, for those aspiring to become one, we’ve gathered some tips from community builders on what it takes to land a job and be effective at cultivating community. http://kbj.me/9pyOW6
8 traits you should look for in a community manager http://kbj.me/bKz2gr
12 steps to hiring a social media manager http://kbj.me/9n1KK6
Influencing the Influencer http://kbj.me/9ogwvx
Facts & Figures:
The best time of day to Tweet and how often to post on Twitter http://kbj.me/cpGeth
Visual Content Flow ( LOVE THIS!) http://kbj.me/cDldkY
Why People Follow Brands on Facebook http://kbj.me/cJH4RG
Social Media and Executives Don’t Mix http://kbj.me/9btBzZ
How CEO’s will use social Media http://kbj.me/bLslY4
Consumers active on twitter are 3x more likely to impact a brand’s online reputation than the average consumer http://kbj.me/bdHqJN
Let me know if this was helpful! And feel free to share your finds in the comments!
So by Saturday, I have 1,000 tabs with great resources open, some of which I have shared, some of which I haven’t even read yet. I love Saturday mornings, because I can chill, drink my coffee and catch up on good stuff I’ve missed during the week (* think Dad at the kitchen table with the Sunday paper *)
Wiki of Social Media Monitoring Solutions – I actually always have this handy, but was reminded of it this week. great resource!
How Women Use the Web – (that’s my Austin & fellow pink fanatic Connie Reece in the photo!) Great stats on usage from both men and women along with a download from comScore with more detailed info. For those of you asking me for usage stats, here you go!
Social Profiling – more great usage data for you
Apture’s new browser extension ~ Love the on page search!
Follow Up Then – free & easy email reminders
Twitter starts ‘who to follow’ feature – This hasn’t been rolled out to me, yet. Have you seen it?
Social Media Manager – http://katebuckjr.com/companies-rush-to-hire-social-media-directors (be sure to catch all 3 pages on the original source)
…And In case you missed ‘em, catch the 3 blogs from yours truly right here on http://kbjonline.com/blog
Was this helpful?? Let me know in the comments ~ and if so, I’ll try to do it every week!