Location, Location, Location…Facebook Places Real Estate 101
A common cliché in the real estate industry is location, location, location. Now that cliché applies to Facebook too.
Location based services are big conversation pieces in cyberspace and the mobile world. Thus, it makes sense that Facebook jumped on the bandwagon introducing Facebook Places. Despite initial privacy concerns, Facebook places will have advantages for business. The limits for your business will be your own creativity.
If you’re already using FourSquare, or Gowalla; Facebook Places will seem very similar. Here are a few ways you can boost your online visibility with this new tool:
1. Whether you have a brick and mortar office, work remotely or are attending an event, use Facebook places to let others know where you’re at, add a description of your business, tag friends (clients are good, pending their approval) and increase your visibility.
2. Make sure to declare your business “place.” The geo-location features will pull nearby places. However, you most certainly can add your place via name and description.
3. Always a good idea to express what you are doing. For business, use it just like you would any other social media tool. Engage, educate and entertain.
4. Get creative. Offer incentive. You might offer discounts, free schwag (I love that word) for coming to your place of business and “Checking In”, calling you or just being a part of your business by paying attention to your Facebook Place through comments and testimonials.
Remember, like any other social media tool, it’s all about visibility and content. What you can do with this new tool is up to your imagination.
To access Facebook Places, use the Facebook app from your mobile device or login at touch.facebook.com via your browser.
