I had the opportunity to interview John Morgan, author of Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition (affil link) and get his candid opinion on some of the most popular questions I get asked from Social Media Managers on branding.
A bit about John: John Morgan is known as the Chuck Norris of branding. With his popular blog (www.JohnMichaelMorgan.com) and being an in-demand public speaker and consultant, he is a globally recognized authority on branding and digital marketing.
I hope you have as much fun listening to the interview as we did recording it! That being said, we have a couple of disclaimers before you click play:
- This video is not yet rated. If you are challenged in the sense of humor department, don’t like the term WTF or are easily offended, this may not be the video for you. Just don’t say I didn’t warn ya!
- This video has been edited to fit your attention span. (Trust me, I like to hear myself talk. It was loooonnnng… so please excuse the rough cuts.)
STEP 1: Buy the book
STEP 2: Email your receipt to firstname.lastname@example.org to get access to all the goodies!
STEP 3: Go enter our Twitter contest by heckling someone and use the hashtag #batm (You should probably mention me in your tweet @katebuckjr so I know you were entering our heckling contest!) I’m picking a winner on Wednesday afternoon!