Does Your Website Reflect Your Brand?
As we continue with our discussion on branding it is essential that your site reflect your brand. What does this mean?
Basically, if you have a color scheme or logo that you will be using it will need to be consistent throughout not only the different social platforms but your website as well. It may be easier to go down a list of essential items to keep in mind for your website. Consider the following:
- Color Scheme – try to maintain the colors you use consistent on your website. If you use pink and black like I do, you will want to use it not only on your social profiles but your website as well.
- Header/Banner – The name of your site or domain is very, very important. After all that is what folks will use to find your site. Be sure to make it simple enough that it can be easily remembered and try not to use funky spelling.
- Dialect – If you speak a certain way or use certain words that folks remember you with, be sure to add those to your posts or articles. Remember connection is very important.
- About Page – Be certain that your about page not only includes information about you, but also include a clear photograph of yourself. Many folks will go directly to your About page to see what you look like and make another connection. Also be sure that it is a current photo, not one from your ‘youth’; so when they meet you in person they will be able to identify you and not be disappointed.
- Graphics – You will want to choose a logo that is recognizable if that is what you are going to use to identify yourself. Everyone knows the Nike ‘swoosh’ symbol, whether their name Nike is attached or not and that’s what you want to be able to accomplish. Perhaps it won’t be as noticeable as Nike but it will be something that will reflect who you are.
Those are the main points to consider for your website. We will go into more detail later but for now, let’s focus on the above. You can then extend your colors, logo and your overall brand onto business cards and other marketing methods, which we will discuss in greater detail later as well.
So, does your website reflect your brand? What can you add to your site to make it unique and more like ‘you’. Would love for you to share what you have added to your site that makes it unique to you.
