26 Jul 2010

The Importance of Branding

In order to help your clients as a social media manager you must first develop your brand.  It is essential to have your branding consistent in order to look professional and to show your prospective clients the importance of branding themselves properly.

Your branding should begin with:

  • Website – Your website is your hub of all the products and/or services you provide.  Keeping your brand connected through your site is essential, so consider the use of colors and logos to be consistent with your online presence.
  • Social Profiles – it is important to create your profile on all the social media outlets you are active on, such as Twitter, Facebook, LinkedIn and YouTube should all reflect your brand.
  • Voice – developing a voice that is consistent and that everyone will be familiar with is also very important.

Most importantly in order to attract clients, you must have a presence that is reflective of your business.  We will go into much more detail of all of the above in further posts.  Until then, start thinking of a brand or name you may want to call your business.  Along with a name, think of a tag line that folks will remember and associate with your company or website.

When implementing your profiles on the various social media networks; stay consistent with the same name.  Your profile or user name should stay consistent throughout the networks so it will be easier for folks to remember you and connect with you and your business.

In our next post we will discuss in detail your website and the presence you want to reflect for your prospective clients.  Be sure to come back to learn how important your brand is to the success of your business.

katebuckjr

Kate Buck (otherwise known as @katebuckjr on Twitter) is the Founder and CEO of KBJOnline, a social media management and consulting agency in Austin, Texas. Kate has worked with some of the top names in Internet Marketing as well as consulted with dozens of entrepreneurs, businesses and nonprofits both across the United States and internationally. She has hosted wildly popular events at leading interactive marketing conferences around the country as well as developed a social media manager training program in which more than 10,000 people have participated. You can follow her on Twitter: http://twitter.com/katebuckjr

More Posts - Website - Twitter - Facebook

Social media marketing 5 Comments
  • Mike

    Thanks for the branding reminder Kate. There is a lot of work to do in setting up to “get social.”

  • JustinAtSmile.ly

    Nice Post! There are also some companies out there that specialize in helping other companies develop their brand. Perhaps these companies might be of use…

  • http://www.markedsguru.dk Ejvind

    I am the kind of person who believes branding is usually not intersting until you have already created a good amount of customers, and seen you product sell. Maybe I'm wrong, but this is something the big corporate coaches are saying as well. Well, let's see it probably works for you, because you believe in it :-)

  • http://markewade.blogspot.com markewade

    I agree, being consistent is a powerful tool.

  • Pingback: Practice what you preach « Tasja Rodian