Do You Have Stage Presence?

Social media marketing doesn’t operate in a vacuum. I recently conducted some market research for a client and compared them to two well-known industry brands. Brand A had many followers and fans. Brand B has even more followers and fans. Guess which brand was better at using social media?

Brand A.

For the uninitiated, seeing a brand in the social media realm with many followers and fans, it’s really easy to think the goal is to corral a ton of people to your brand and post content.

Yet, having a ton of fans and followers and not doing anything with them is like being a rock star on stage at a major show and just standing there playing a set and leaving. Brand A is the opposite. This brand has stage presence. Like watching your favorite band rocking out, swinging hips, getting the crowd excited. That excited crowd is the user generated response in social media that readily promotes your band (brand) through their actions during the show and after. They are the ones who are going to tell all their friends about what they witnessed, they are the ones who are going to form communities and get others to buy merchandise and tickets.

When you look at your own social media marketing or when you are explaining the benefits to a potential client; it’s a great thing to ask. Do you have stage presence?

katebuckjr

Kate Buck (otherwise known as @katebuckjr on Twitter) is the Founder and CEO of KBJOnline, a social media management and consulting agency in Austin, Texas. Kate has worked with some of the top names in Internet Marketing as well as consulted with dozens of entrepreneurs, businesses and nonprofits both across the United States and internationally. She has hosted wildly popular events at leading interactive marketing conferences around the country as well as developed a social media manager training program in which more than 10,000 people have participated. You can follow her on Twitter: http://twitter.com/katebuckjr

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