Getting Social with Kina Grannis
In this post, I discuss some highlights of an interview I had with the fantabulous, highly popular and gorgeously talented singer/songwriter Kina Grannis. What does this have to do with social media, you say? Actually, it has everything to do with grassroots marketing, with social media and being… well, “real.” You may have only just recently been [...]
3 Marketing Tips You Can Learn From A Kindergartner
By Frankie Frederick, Guest Writer Published April 1, 2011 Reality check! Kindergartners are better at marketing than you or I might ever be. How can that be? You’ve studied, taken the tests, got the certifications. Never mind the pint sized cuteness and rambunctious energy that makes the Energizer Bunny look…well more like the tortoise than [...]
It’s the Numbers….Stupid! 3 Tips for Justifying Social Media Now and Beyond
Imagine this scenario with me for one moment. You wake up to check on your client’s social media account and find that fans and followers have increased by 500 seemingly overnight. That bright glowing orb in the sky is shining on this glorious day and your ready to get to work thinking how excited you [...]
Blogging plugin mania got you down?
You want an interactive website, but readers see more plugins than the hard work you put in on amazing content. Or, all you have is fabulicious (has that word been coined already?) content on your site and you don’t wanna mess with a bunch of Facebook and Twitter plugins or configure tag clouds. I’ve got [...]
Effective Ways to Land Your First Social Media Management Client
One of the most important things that you can do to land that first client is to always be on the lookout for the next opportunity. There are countless opportunities around you. Everything from a short conversation with the diner owner that you visit for coffee each morning, to a few of your online friends [...]
Happy Holidays to you!
Hi Everyone & Happy Holidays! I just wanted to take a moment to say thank you for the impact you’ve had on me this year whether you realize it or not… It’s been an amazing year for me, thanks to the support of those of you I’ve connected with! I also wanted to share with you [...]
Effective Ways to Bring Your Next Client to You Online
Running a successful social media manager business means that building a wide and extensive client base is an integral part of the program. While making use of the referrals from your clients is a great way to get started, it can’t be the only avenue that is used. Thankfully, the World Wide Web provides a [...]
Offline and Online: How to Develop a Diverse Client Base
A number of brick and mortar businesses, both large and small are beginning to see the advantages of having an online presence including social media. Thankfully for your business, these companies often need guidance on how to handle the dynamic changes of the social media world. So how should you approach these potential clients that [...]
SMM: Now the Work Begins
As a social media manager, there are many projects you can help your clients with. First you must determine what you will tackle first and then the true work begins. Let’s begin by cleaning up the mess! This can include some of the following: Clean up spam – nothing is more annoying than spam, so [...]
Social Media is your eyes and ears. Are you listening and teaching?
I had an interesting conversation the other day with a friend who comes from the school of traditional marketing and advertising. In that conversation, we became aware of an interesting comparison between traditional marketing methods and social media. It was almost like an epiphany. Big organizations spend hundreds of thousands of dollars to conduct market [...]
